Houston Livestock Show & Rodeo World Championship BBQ Cookoff

Last week at Rodeo Houston’s Cook-Off, the energy was sizzling hot—especially with Bullhorn BBQ’s star pitmaster, Rob Arocha, manning the grill alongside the crowd‑pleasing So Smokin’ Gooder show crew. As a seasoned competitor—named grand champion at regional cook-offs and ranked high at both the American Royal and World Championship BBQ contests—Rob brought authenticity and excitement to the NRG festivities. With charcoal smoke wafting through the lot and Rob’s charisma firing up conversations, the HLSR crowd enjoyed true Texas BBQ culture—and left fully ‘so smokin’ good!’

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